Croda Beauty (stand 621) is highlighting its latest innovations in sustainable ingredient technologies and high-performance formulations. These new ingredients are guaranteed to repair hair, improve sensory and produce visible results.

Some of these innovations include:

KeraBio K31: The first-of-its-kind biomimetic bond builder, powered by biotech. Working at the molecular level, it elevates hair strength beyond repair, promising a new era of hair transformation, according to Croda Beauty. Stop by stand 621 for a demonstration.

Natrineo CR8: A PEG-free, phosphate ester emulsifier that provides the unique ability to create W/O/W emulsions with a single ingredient.

Sphingo’Hair Drypure: Soothes, hydrates and reduces scalp flaking while restoring hair’s smoothness, moisture balance and shine.

More info: Croda Beauty, www.crodabeauty.com